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🐺 ChatGPT vs Google Gemini: The Race for AI Dominance Heats Up!

🐺 ChatGPT vs Google Gemini: The Race for AI Dominance Heats Up!

PLUS: New breakthrough's in AI Image Generation that could change advertising forever

Jake Cohn
September 05, 2024 • Estimated Reading Time: 6 minutes

Happy Thursday! Here’s the rundown of this week’s vibes:

OpenAI’s Big Moves: Word on the street is that OpenAI is gearing up for another massive funding round, with Apple and Nvidia potentially leading the charge.
AI's Recognition Gap: AI seems to have a blind spot—it's struggling to detect AI-generated images. Meta even mislabeling some brand ads proves the tech has room for growth.
AI Making it’s Way Into Education: Despite global pushback, AI-powered tools are slowly being adopted to personalize learning and support students.
Google’s BIG Gemini Update: Meet Gems, the latest feature of Google’s AI assistant, letting you create personalized experts on any topic—from coding to career planning. Plus, Gemini’s new Imagen 3 update, is raising the bar for image generation quality.

Made by Google’s Imagen 3. Prompt Below ⬇️

Futuristic robot with dual-wielding purple light sabers dueling with a Boba Fett looking character in a rainy environment, on top of a massive metal settlement above the ocean with waves crashing down below

Bottom Line: Microsoft’s $10 billion stake in OpenAI is heating things up, and with Nvidia and Apple potentially joining the fray, competition is fierce. Meanwhile, Google’s rapid Gemini updates show they’re not sitting still.

📖 Marketer’s Playbook

Sure, a lightsaber wielding robot dueling Boba Fett is awesome, but how do you use AI image generation to enhance your marketing?

Effortless Visuals: Quickly create on-brand visuals with zero design skills.
Tailored Ads: Customize visuals and messages to engage specific audiences.
Creative Ideas on Tap: Use AI tools to explore new design options and optimize content based on data.

Made by Google’s Imagen 3. Prompt Below ⬇️

Create a minimalist social media advertisement for a candy brand called Starfish targeting 18-24 year olds. The ad should [Custom Idea]. Use warm colors like Yellow for the background and blue, red, purple and green for the pieces of candy and bag.

Pro Tip: Not a real candy brand... yet! Swap in your own brand details and voilà—your next campaign is ready.

💡 Smart Moves

Grammarly is more than a spell-checker; it’s an AI-powered assistant that refines your content in real time. Here’s why marketers, entrepreneurs, and content creators love it:

Content Enhancement: Tailors tone, clarity, and engagement to your target audience.
SEO Optimization: Helps with keyword placement, meta descriptions, and readability for better rankings.
Time Saver: Streamlines your writing process—especially if, like me, you’ve wasted hours typing “entrepreneur” correctly.

Bottom Line: Whether you’re blogging, building a brand, or perfecting that Instagram caption, Grammarly ensures your words hit the mark every time. If you’re looking for a free alternative check these tools out:

Linquix - Offers more suggestions and writes entire emails for you
Frase - More SEO focused, capability to generate Meta descriptions, blog intros, etc.
Writer - Full-stack platform that allows you to integrate custom AI apps

😂 Byte-Sized Laughs

Turns out AI isn’t great at detecting AI-generated content. A bit of a double-edged sword, with some brands getting flagged for using AI images, while others are falsely labeled.

📸 The Creator Angle

AI + Canva tutorial to pump out TikTok’s and Reels quicker.

AI tools like Descript and Canva’s Magic Write are changing the game for content creators by making it easier to produce videos, podcasts, and visuals.

Descript offers features like "Overdub," letting creators edit audio as easily as text—a game-changer for podcasting and video production.
Canva's Magic Write helps generate engaging written content, like captions and social media posts, based on simple prompts, speeding up the creative process.

Real-World Applications: Influencers on TikTok and Instagram are combining Canva’s Magic Write and Descript with tools like CapCut and Snappa to increase efficiency, engagement, and audience reach.

💎 Data Gem

25% of U.S. Marketers use OpenAI’s DALL-E for AI image creation, making it the most popular AI Art generating platform for marketers in 2023

*What’s the Big Data - AI Art Generator Statistics

Key Insight: Surprising data gem, given the competition from tools like Midjourney and Imagen 3. It makes you wonder—are only the trendiest tools gaining traction? If you're ahead of the curve, try Imagen 3 yourself!

Reply to this email with your best image and prompt—the top entry will be featured in the next newsletter!

Thanks for sticking with us! If you’re wondering how to juggle all these tools, imagine one platform that does it all—ONE tool to rule them all. Luppa 🐺 (formerly PromptVibes) is launching soon, and you’ll get FREE beta access as loyal subscribers. The marketing revolution is on the horizon—entrepreneurs, marketers and content creators, get ready!