🐺 OpenAI’s New Search Tool: Is Google in Trouble?

Happy Thursday! Although it feels like it should be Friday, right? Let’s head into the weekend strong. Read on for this week’s vibes 🫡:

📰 What’s Trending?

OpenAI Takes on Google with SearchGPT
OpenAI has launched SearchGPT, a search engine meant to give Google and Microsoft a run for their money. Linked with ChatGPT, it promises live updates on everything from stocks to sports. ChatGPT Plus users and those on the waitlist are getting first dibs.

Apple Credits AI for Boosted iPhone Sales
Apple reported $46 billion in iPhone sales this quarter, with AI features in the iPhone 16 lineup taking some credit for the bump. A big EU tax charge put a dent in profits, but Apple is riding high on AI optimism.

Elon Musk’s xAI Chasing $40B Valuation
Musk’s AI company, xAI, is gunning for a $40 billion valuation. Grok, its ChatGPT rival, has new features like image understanding—and it’s now open source for the brave souls willing to test it out.

Big Tech’s AI Spending Spree
Amazon, Google, Meta, and Microsoft are expected to pour nearly $300 billion into data centers and real estate next year, all to support their booming AI and cloud infrastructure. Big dreams require big budgets.

🐺 Prompt of the Week

Turn Webinar Insights into Engaging LinkedIn Posts

Running a webinar? Don’t let those insights fade. Here’s a prompt to help you repurpose them for LinkedIn:

Tool Suggestion: Try this out with Rytr to see the magic of quick, quality LinkedIn copy.

Pro Tip: Use a LinkedIn scheduler to drip these posts over a few weeks—keeps your engagement steady without extra effort.

📖 Marketer’s Playbook

Streamline Customer Onboarding with Custom Email Sequences

An efficient onboarding email sequence can make a huge difference in customer retention. Here’s how to create one with AI:

1. Plan the Journey: Think through each step your new customer takes, from sign-up to their first purchase.

2. Generate Content: Use ChatGPT to draft engaging, welcoming copy for each email in the sequence:

3. Personalize by Segment: Use customer details to tailor each email to different user needs.

Pro Tip: A/B test variations of your onboarding sequence. See which emails result in the most opens, clicks, and actions, and keep refining for the best results.

💡 Smart Moves

Content Refresh Made Simple with AI Tools

Feeling like your blog content is getting stale? Use AI to give it new life without starting from scratch. Here’s a workflow to refresh and optimize old content:

1. Analyze Existing Content: Use Frase to identify gaps in your existing posts or optimize them with new keywords.

2. Rewrite Key Sections: Have Claude AI refine outdated sections or add current stats and examples.

Pro Tip: Go through your analytics to find top-performing articles that need a little refresh, then give them an AI-assisted boost.

😂 Byte-Sized Laughs

Just realizing iRobot is probably where Elon Musk got his inspiration for Tesla’s Optimus Robot.

📸 The Creator Angle

Boost Your Content Game with Free AI Tools

You don’t need to spend big to get great results. Here’s how to make the most out of free tools:

1. Create Engaging Graphics with Lumen5: Turn your blog posts into video snippets for social media—perfect for grabbing attention in the feed.

2. Level Up Captions with Writesonic: For captions that go beyond the generic, use Writesonic to add some personality.

Pro Tip: Repurpose these graphics and captions across multiple channels—more exposure, less work.

💎 Data Gem

While AI can churn out drafts fast, many marketers find the results inconsistent and still needing a fair bit of human editing. Imagine if an AI could understand your brand voice perfectly—saving time and removing the need for constant tweaking. That’s exactly what Luppa aims to deliver, blending speed with the quality that makes your content truly shine

Bonus points if you hit reply and share your thoughts—love it or hate it!